Whether your organisation is new to direct mail marketing, facing up to the challenge of trying to lift response rates and improve return on investment, or trying to expand into European or Global markets, MailMax can help. Areas of support can include:

• Negotiating financial support from Royal Mail
• Testing in a controlled environment
• Targeting more effectively
• Harnessing the benefit of ‘lifetime value’
• Improving creative and personalisation
• Meaningful post campaign analysis
• Customer acquisition, retention and development
• Direct mail marketing effectively to European or Global markets

By discussing with you the challenges faced by your marketing team a programme of support can be devised and costed to suit your requirements.

Why should you choose MailMax Consultancy Services?

Nick Day has more than 12 years experience in helping organisations make direct mail more cost effective, from small businesses to large organisations with complex marketing and communication programmes. Customers who have benefited include:

• British Airways Group
• The Consumers’ Association (Which?)
• The Financial Times
• Suzuki (Car Division)
• Virgin Atlantic
• Titan Travel
  

Whilst with Royal Mail, Nick was a founder member and evaluator of the organisations ‘Mail Marketing Centre of Excellence’. The centre was tasked with reviewing and approving, or declining, planned direct mail campaigns from all the organisations marketing departments.